Custom websites for agents, plus the AI follow-up behind them, so presence stops being a luxury.
We believe presence shouldn't be a luxury. Every independent agent deserves a site built with real craft, not assembled from a template. Real research, your own voice, and follow-up that never sleeps. We set it up, we run it, and you win more clients while doing less of the busywork. That's the whole idea: the presence of a brokerage-backed team, without the price tag to go with it.
Clozma gives 5% of every payment we collect to local Texan charities. Not a one-time pledge or a rounding error at the end of the year, but a standing cut of the revenue, taken off the top.
Our agents spend their days helping families find somewhere to belong, and that is the same spirit behind everything we build: presence that serves people, not just a page that sells to them. So we give back to the neighborhoods our agents call home, the same metros where that work happens every day.
5%
of every payment collected,
donated to local Texan charities
Anay Mahindru, Founder of Clozma
Anay built his first website at nine, simply to see whether an idea in his head could become something real.
What stayed with him wasn’t the code. It was the craft, the belief that details people can’t always name still shape what they feel and trust.
Details people can’t name still shape what they trust.
Years later, Anay’s mom earned her real estate license. She knew her market, cared deeply about her clients and was willing to do the work. But online, none of that was visible.
Like thousands of independent agents, she was competing through a generic brokerage page that made her look interchangeable. She wasn’t being overlooked because other agents were necessarily better. They were simply easier to find, and easier to trust at a glance.
She was doing everything right, but her online presence didn’t show it.
Anay studied hundreds of real estate websites, looking at how the strongest ones established credibility, guided visitors and made it easy to take the next step.
The pattern was clear: too many capable agents were being represented by the same brokerage templates, then expected to compete on pages that gave clients no meaningful reason to choose them.
Great agents were being made to look interchangeable.
Anay built his mom something different: a website shaped around her voice, her market and the way her clients actually searched.
Within three weeks of launch, she had three new clients. More importantly, her online presence finally reflected the quality of the agent behind it.
What began as a favor for one agent revealed a problem affecting thousands.
Today, Clozma combines custom design, live IDX search and AI-powered follow-up to give independent agents the kind of presence once reserved for top-producing teams.
The mission hasn’t changed: talented agents shouldn’t lose business simply because their website fails to show how good they are.
Anay Mahindru
Founder, Clozma
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