Notes on design.Real research.

Research, comparisons, and design breakdowns for agents who want a website that argues for them.

Latest · IDX search · Aug 13, 2026

Stop sending your traffic to Zillow: the business case for custom IDX home search

Buyers default to the portals because most agent sites have a terrible home search. What a custom IDX search changes about retention and lead ownership.

Relocation

Relocation · Aug 7, 2026

Why out-of-state buyers pick the best local digital presence

Listings

Listings · Aug 3, 2026

Your website wins or loses the listing before you arrive

July 2026

Monthly recap · Aug 1, 2026

July 2026: agent sites stopped chasing the portals

Compare

Comparison · Jul 28, 2026

Luxury Presence vs AgentFire vs custom web design in 2026

Design

Design · Jul 15, 2026

Why most agent websites look generic, and how design fixes it

June 2026

Market report · Jun 30, 2026

Why a generic site costs you listings in a balanced market

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